IKEA COLLABS WITH DESIGNERS

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Ikea has announced the launch of three new limited edition collections created in partnership with European designers.

Collections will be launched from this April. The first collection, Giltig was created in collaboration with designer menswear Katie Eary based in London. It emphasizes fish prints, cats and eyeballs.

In June, will be the turn of the Glödance collection designed by Walter van Beirendonck with complex and playful prints.

And finally, the Svartån collection designed by the Swedish textile designer Martin Bergstrom. It will be launched in September and composed of Indian and Swedish modern designs marked by dominant white, black and gray tones as metal.

This is the first time that Ikea mixture fashion and interior design. All collections are limited edition and will be available for six to eight weeks so hurry to check it a look !

WRITTEN BY @DIAMODETEAM | MAY 28, 2016

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LOURDES LEON (MADONNA’s DAUGHTER) x STELLA McCARTNEY

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Lourdes Leon, Madonna's daughter, is the new fresh face of the British designer, Stella McCartney. She appeared in advertising campaigns of Pop, the new brand's fragrance.

A first video was unveiled on the brand’s Instagram account. In other campaign images, the young 19-year appaears alongside Amanda Stenberg, actress and author of comics, the singer Claire Boucher, aka Grimes, and the model Kenya Kinski-Jones.

In the countryside, girls are doing a road trip in the middle of the American desert. They dance and have fun on the photographies taken by Glen Luchford and the video directed by Melina Matsoukas.

Pop fragrance released at the end of March in Sephora US Stores, in the Stella McCartney brand stores and also on the online website.

WRITTEN BY @DIAMODETEAM | MAY 28, 2016

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PREMIUM COLLECTION AT TOPMAN

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TopMan, ready-to-wear for men shown at the fashion week in London, creates a new Premium Collection. One clothing line with 40 pieces targeting "a more demanding customer." It is inspired by modern Scandinavian design and will be launched in 40 stores worldwide.

Premium will be updated throughout the year with new models available each season. The British label wants to focus on attention to detail and quality.

Include leather, merino wool and suede, the parts will cost from 18 to 200 pounds (from 23 to 258 euros) and will be available online and in stores.

WRITTEN BY @DIAMODETEAM | MAY 22, 2016

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STYLE AND CODE WITH AMAZON LIVE TV

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Amazon launches an all new show "Style Code Live" tour in New York and broadcast daily from Monday to Friday at 9pm, United States East Coast hours.

Two women and one man presenters a talk-show sequences on new trends, products, clothing and beauty tips.

Products presented are available on sale on Amazon's website and a discussion forum is open to allow viewers to chat online.

The show welcomes guests, as the last Tuesday, the American fashion blogger Danielle Bernstein or the American singer, Meghan Trainor the last Wednesday.

So far, Amazon offered only scripted programs, movies, series and cartoons, via its offer Amazon Prime. Unlike the subscription Amazon Prime, the live broadcast "Style Code Live" is available free to all users.

Appointment to 9pm daily on Amazon.com.

 

WRITTEN BY @DIAMODETEAM | MAY 22, 2016.

 

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